About
Where Giving Feels Good
“When we give with intention, we don’t just fill a box — we fill a heart, including our own.” — Ashley, Founder
In a world shaped by instant gratification — quick clicks, overnight deliveries, and endless to-do lists — it’s easy to forget the beauty of slowing down. The Feel Good Box was created to bring that beauty back. Founded in Coronado by Ashley, the brand is rooted in a simple yet powerful belief: meaningful gifting can change the way we connect with ourselves and with each other.
Ashley saw that people weren’t just craving gifts — they were craving feeling. A moment of stillness. A sense of being seen. A reminder that care can be quiet, gentle, and deeply personal. The Feel Good Box grew from this understanding, becoming a celebration of presence, empathy, and intentional giving.
A Return to Intentional Giving
More than curated items wrapped in kraft paper, each Feel Good Box is a love language. It’s designed as an invitation to pause, reflect, and reconnect with what matters most.
Whether someone is navigating change, celebrating joy, seeking comfort, or simply needing a moment to breathe, every box is created to meet them right where they are — with softness, understanding, and heart.
Each item is hand-selected by Ashley with purpose. Soothing touches that inspire calm. Thoughtful pieces that spark gratitude. Comforting keepsakes that create connection. It's not just what's inside the box — it’s the feeling it gives, and the space it opens.
The Story Behind the Box
The idea for The Feel Good Box came to Ashley during a personal season of reflection — a time that revealed how powerful small, intentional gestures can be.
A handwritten note that stays on the fridge long after it’s read.
A cup of tea shared in a quiet moment.
A candle that says, I thought of you today.
These small acts, she realized, have the power to heal, comfort, and remind us we’re not alone.
“The Feel Good Box is more than a gift,” Ashley reflects. “It’s a bridge between hearts — a way to remind people that presence, empathy, and care still matter.”
Her philosophy is beautifully simple: giving is reciprocal. When a gesture comes from a place of intention, both the giver and the receiver feel lifted. Both walk away a little lighter.
Thoughtfully Curated for Real Life Moments
Every Feel Good Box is intentionally themed to speak to life’s seasons — joy, healing, transition, rest, gratitude, and self-love. Ashley curates each one with the belief that the right touch, at the right moment, has lasting impact.
The Self-Love Box
A tender invitation to choose yourself with care and compassion.
The JOMO Box (Joy of Missing Out)
A celebration of stillness — the perfect excuse to unplug, rest, and rediscover quiet joy.
The Hostess Box
A graceful thank-you for the woman who opens her home and heart.
Together, they make up a collection designed to soothe, uplift, and inspire.
Give with Intention
Because when giving feels good — when it’s thoughtful, mindful, and crafted with heart — everyone shines a little brighter.