Hi I’m Ashley!

The idea for The Feel Good Box came from a very personal place. A loved one of mine, Pam, had been ill for over a month. She’s the type of person who would never ask for help, but I knew she needed encouragement — something to remind her of her strength during a time when it’s so easy to forget.

When I searched for a gift that could do that, I was struck by how disappointing the options were. So many of the boxes I found looked cheaply made, and the sentiments felt hollow or even a little corny. I wanted something different — something with real quality, genuine meaning, and a sense of style.

So I went out and curated my own. Every item was chosen with intention, combining beauty, comfort, and heartfelt sentiment. When Pam received it, she was brought to tears. Over the next few days, she sent me texts and photos telling me how special and loved she felt each time she used one of the products.

That experience made me realize two things: how deeply a thoughtful gift can touch both the giver and receiver's heart, and how much time and care it takes to create something truly personal. I knew I wanted to make it easier for others to give that kind of gift — one that says, I see you, I’m thinking of you, and you matter. That was the moment The Feel Good Box was born.

Every box I create is designed to nurture mental and emotional wellness, through thoughtful, comforting items that remind people they matter. Whether someone is facing a tough time, celebrating a quiet win, or just needs a moment to exhale, my hope is that each box feels like a soft landing: a reflection of love, presence, and intentional care.

Because I believe that when we feel truly supported, we rise.