Thoughtful Gifts for Life’s Real Moments.

The Feel Good Box is mindfully curated to reflect life’s real moments — whether it’s encouragement during a hard time, celebration of a quiet win, or simply a reminder that someone matters.

Meet The Founder
Welcome to The Feel Good Box by Ashley Loehr!
Hi, I’m Ashley, the founder of The Feel Good Box. I’m a mom to two incredible kids, dog mom to two spirited huskies, and a lifelong creator at heart.
Before launching this shop, I spent years as an interior designer, crafting spaces that felt beautiful, grounding, and intentional. Later, I started Ashley’s Butter Cakes, a passion project turned local favorite that allowed me to share joy through baking while staying close to home with my children during their early years.
Over time, as life shifted and I moved through my own seasons of growth, I realized how powerful it is to feel truly seen, supported, and cared for, especially during the hard moments. Through practices like journaling, breathwork, mindfulness, and self-reflection, I began to heal, grow, and reconnect with the woman I was always meant to be.
The Feel Good Box was born from that journey.
Every box I create is designed to nurture mental and emotional wellness, through thoughtful, comforting items that remind people they matter. Whether someone is facing a tough time, celebrating a quiet win, or just needs a moment to exhale, my hope is that each box feels like a soft landing: a reflection of love, presence, and intentional care.
Because I believe that when we feel truly supported, we rise.